Down the Rabbithole

I've built companies from nothing but a Google Doc and manic obsession. I helped start a health company that changed hundreds of lives, created AI tools for learning languages, and now I'm building products for collective intelligence. Each venture began the same way: following an obsession down a rabbithole until it became something real.

Trust Your Rabbitholes

The things that capture your attention aren't accidents. They're maps to who you're becoming. Every rabbithole you fall down, every tab you can't close, every problem that keeps you up at night — they're breadcrumbs leading somewhere.

Most people fight this. They try to focus, stay on task, close the tabs. But what if those 200 open tabs aren't the problem? What if they're showing you exactly where to go next?

Why I'm Building Rabbithole

Rabbithole started as a simple observation: we all have hundreds of tabs open, and they're trying to tell us something. The surface level is tab management. The real game is understanding what our curiosity patterns reveal about us.

When AI looks at your browsing patterns, it doesn't just organize. It mirrors back your actual interests, the connections you're making, the projects brewing in your subconscious. It's like having a conversation with your future self.

Taking Control of Attention

The internet wants to harvest your attention. Every platform is optimized to keep you scrolling, clicking, consuming. Your attention is valuable because your attention and desire is capable of creating exactly what you want. But what if you could flip the script from consumption to creation?

Building your own platform means taking control of your attention. Instead of feeding someone else's algorithm, you're creating your own intelligence network. Your wandering becomes research. Your interests compound. Your connections multiply into something bigger than the sum of their parts.

Social Products as Intelligence Extensions

Our apps are becoming extensions of how we think—not just individually, but collectively. People are hungry for products that amplify our natural exploration patterns instead of hijacking them.

The magic happens when your rabbithole intersects with someone else's. When your random discovery becomes the missing piece in their puzzle. When scattered individual explorations crystallize into collective intelligence.

Instead of just blog posts, we're building platforms that allow intelligence to spark new creations for you. What if the context from your deep dive leads to a new website, or a new product to sell because you can help someone with your unique knowledge, or a hint as to what you want to work on next?

An Invitation to Build

The world needs what you're uniquely positioned to create. Your particular combination of interests, your way of connecting dots, your rabbitholes that no one else would follow.

Start where you are with what fascinates you. Build the tools you need. Connect with others exploring similar territory. It's never been easier to build the internet you want to see.

The Path Forward

I'm building in public now. Writing about the connections between consciousness, health, technology, language, and human potential. Building tools that help us follow our curiosity instead of fighting it.

Your rabbitholes aren't distractions. They're directions. The question is: will you follow them?

What do your rabbitholes tell you about yourself?

I'm building tools for people with 200+ tabs open. Find me at @thealexyao or follow the rabbithole.